Assessments
Website Assessments for Law Firms
Practical assessment tools to help law firms identify weaknesses, evaluate important pages, and decide what to improve first.
The Assessments section was created for attorneys and law firm leaders who want a clearer understanding of how their website is performing and where improvement will matter most.
These tools are designed to help firms move beyond vague impressions and review the website in a more structured way, from overall performance to page-specific weaknesses involving visibility, trust, clarity, contact flow, and content alignment.
Featured Assessments
Executive Website Scorecard
A high-level scoring tool that helps law firm leaders assess the overall strength of their website across the most important performance categories.
Online Visibility Review
A practical resource for assessing whether the website can be found for the right services, in the right places, and by the right audience.
Homepage Improvement Guide
A practical guide for reviewing and improving the homepage so it communicates services, location, trust, and next steps more clearly.
Start Here
These are the best starting points for firms that want a high-level view of website performance before moving into page-specific work.
Executive Website Scorecard
A high-level scoring tool that helps law firm leaders assess the overall strength of their website across the most important performance categories.
Online Visibility Review
A practical resource for assessing whether the website can be found for the right services, in the right places, and by the right audience.
Core Page Assessments
These resources focus on the pages that most directly influence first impressions, trust, and inquiry.
Homepage Improvement Guide
A practical guide for reviewing and improving the homepage so it communicates services, location, trust, and next steps more clearly.
Attorney Biography Improvement Guide
A focused guide for strengthening attorney biography pages so they build more trust, authority, and professional credibility.