Executive Website Scorecard
Executive Website Scorecard for Law Firms
A high-level assessment tool for attorneys and law firm leaders who want to evaluate whether their website is supporting growth, trust, and inquiry — or quietly limiting all three.
A law firm website may look acceptable on the surface and still underperform where it matters most.
The problem is not always obvious. In some cases, the site is hard to understand. In others, it does not build enough trust. Sometimes the issue is weak service-page structure, unclear messaging, or a contact path that creates hesitation.
The Executive Website Scorecard was created to help law firm leaders step back and evaluate the website as a business asset, not just a design project.
What This Resource Helps You Assess
This scorecard helps you review your website across seven core areas:
- visibility
- clarity
- credibility
- structure
- authority
- conversion readiness
- alignment
These categories make it easier to identify whether the website is helping the firm get found, understood, trusted, and contacted.
What Is Included
This resource includes:
- a simple scoring system for seven core website categories
- direct yes-or-no style questions that are easier to answer without marketing expertise
- a score summary page
- a section to identify the weakest areas first
- a practical order of improvement
The purpose is not to overwhelm the reader with technical language. It is to make high-level website assessment more structured and more useful.
Why This Resource Matters
Many law firms jump too quickly into redesign ideas, SEO conversations, or content changes without first identifying the actual problem.
This tool helps create a clearer starting point.
Instead of relying on instinct alone, the firm can review the website through a more structured lens and decide whether the main problems involve trust, clarity, service-page strength, inquiry flow, or overall alignment with the quality of the practice.